In this 5 part series, I will tell you why you should use WordPress for your small business, startup or entrepreneur website. Thanks to it’s fast setup time, you can create a new website that you can easily edit, very quickly. If you are starting a new business, and you need to be careful with your budget, using WordPress will be cost-effective. Thanks to it’s popularity (33% of all websites use WordPress), there are at least 54,000 free plugins that you can use to add the functionality you need, and over 3,800 free themes that enable you to change the design to your requirements. So if you are considering a new business or startup website, these 5 reasons will show you why you should use WordPress.
1. Go-live, quickly
With WordPress you can create a new small business website very quickly thanks to its famously 5 minutes initial installation, which gives you a working website that you can use immediately. This initial installation comes with a simple theme (the 2019 theme at the moment), a sample page and post, and 2 plugins (1 of which is useful – Akismet). And, if you were happy with the simple design of this theme, you could keep it and customise it with the WordPress Customizer to make it your own. But, I’m 99% sure you would not be satisfied with how it looks. This simple theme would not paint a great impression of your small business, as it is really intended for a simple blogging site.
You will, more likely, want a more appropriate design to represent your small business: a design that has some of the latest innovations in interactivity, usability and sales conversion available to you. To have this, you are going to need to decide whether to built it yourself i.e. DIY or to employ a WordPress website design company (or freelancer).
Build your own WordPress website (DIY)
If you choose to build your own small business website, you could head over to the most popular WordPress theme marketplace, Envato Market (with over 11k themes available), pay, download, and install a theme of your choice to your WordPress website. Mostly likely, this theme will still also require some degree of customising with the Customizer or such, but if the theme you chose was perfect for your business, there wouldn’t be much to do here.
The downside with trying to build your own small business website, is that you can very quickly find yourself out of your depth and at at a dead end. You might find that the theme you chose does not support all the features that you want on your website. For example, does it feature a responsive slider that you can use to highlight products or services? If not, which plugin from the vast selection in the WordPress Plugin Directory could you choose? You need to be able to find one that is compatible with your theme, and which you can then configure to work as you want.
Employ a WordPress web design company
To avoid these potential pitfalls, instead employ a WordPress web design company (or freelancer) to build your small business website. You will work with experts who have “been there and done that” and will know, firstly, which themes are compatible with which plugins (and vice versa), secondly, what theme and plugins you need to get what you want, and lastly, they will not waste time by having to climb the learning curve of WordPress. Consequently for you, this means your time will not be spent building your own WordPress website so that you can focus on what you should be doing i.e. building your small business.
WordPress is so popular, so flexible, so straight-forward but also so complex, that you really are able to go it alone and build your own small business or startup website. But, as soon as your requirements extend beyond the simple, you really do need to consider employing a WordPress web design company or freelancer to build your small business or startup website for you.
Are you ready for Part 2?
Read Part 2: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website