Not read Part 1 yet?
I recommend reading Part 1: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website before continuing here.

2. Cost effectiveness

The cost of building your own WordPress website (DIY)

As I said in Part 1, it is very time and cost efficient to go-live with a new WordPress website, and thus your initial budget can be small, especially if choosing to build your own small business website.

When building your own, you are going to need to pay initially for:

  1. Web hosting: for a business WordPress website, I would recommend Swift hosting from A2 Hosting, which at £7.79 per month (as of January 2019) in very competitive and fast enough for a website that is starting out.
  2. A WordPress theme: for which I would recommend The7 theme as it comes with many pre-made websites that you can use to get started quickly and it is the most customisable theme that I have ever found. The7 theme costs £31 one-off (as of January 2019) and this will include all future updates.
  3. Plugins: you might need to buy some to get extra functionality that you need.
  4. Your time! Your time is worth some money: if you are building your website, you are not building your business!

Then, recurring, you are going to need to pay for:

  1. Web hosting monthly (see above).
  2. An SSL Certificate renewed yearly, which is at least £55 (for example from GoDaddy).
  3. Plugins that you have purchased may require a monthly or yearly fee to receive updates (for example WP Job Manager Addons).
  4. Your time to update your website content as your business evolves.
  5. Your time to manage the update of WordPress, it’s themes and plugins (professionals will spend something like 2 hours a month on this).

In total then, we can see that the initial cost of building your own small business could be as low as £38.79 (hosting + theme), and will have a recurring cost of at least £133.48 per year.

Note: You will certainly have the additional cost of paying for your domain name(which could be yearly or biyearly) and you may also have an additional cost for an external email service (depending on your setup).

The7 — Multi-Purpose Website Building Toolkit for WordPress

The7 — Multi-Purpose Website Building Toolkit for WordPress

The cost of employing a WordPress web design company

Instead of building your own small business WordPress website, you could employ a WordPress web design company (or freelancer). Your initial – and possibly your recurring costs – are going to be significantly higher, but, is it worth it to save your time and to get the website you truly want for your business to succeed?

Finding prices for comparison from WordPress web design companies is like trying to find a needle in a haystack unfortunately: they all want you to get in contact for a custom quote. However, I did find the following for the creation of new WordPress websites:

So, that averages £1850, which actually I do believe to be an accurate starting point for most small businesses looking for a new WordPress website from a web design freelancer (compared to a WordPress website design company, which you can expect to have prices starting at double that in my experience).

If you want your new business website professionally designed and then built by a WordPress web design company then the cost will definitely be greater than £1850: it is why Tracey Rickard charges at least £2500. And certainly the same is true if you request features/functionality that are: not standard for WordPress, not standard for the theme or not provided free from a plugin.

So, with a WordPress web design company/freelancer, you are going to need to pay initially for:

  1. Web hosting: often included free for the 1st year, and then expect to pay yearly at least £120 to continue with the same hosting provider.
  2. Web design company fees of at least £1850.

Then, recurring, you are going to need to pay for:

  1. Support from the web design company to maintain and manage your website, at least £40 per month
  2. Hosting from the web design company (as above).
  3. Plugins that you have purchased may require a monthly or yearly fee to receive updates.
  4. Your time to update your website content as your business evolves.

In total then, we can see that the initial cost of employing a web design company/freelancer for your small business website could be as low as £1850 (design, development + hosting), and will have a recurring cost of at least £600 per year.

Note again: You will certainly have the additional cost of paying for your domain name (which could be yearly or biyearly) and you may also have an additional cost for an external email service (depending on your setup).

Conclusion

WordPress is so popular, so flexible, so straight-forward but also so complex, that you really are able to go it alone and build your own small business or startup website. But, as soon as your requirements extend beyond the simple, you really do need to consider employing a WordPress web design company or freelancer to build your small business or startup website for you.

Are you ready for Part 3?
Read Part 3: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website

Not read Part 1 yet?
Read Part 1: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website

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