Not read Part 2 yet?
I recommend reading Part 2: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website before continuing here.
3. Independence (portability)
Choosing to have your small business website built with WordPress, is a choice to not be dependant on a particular hosting provider, web design company or freelancer. With WordPress you get independence or rather, portability.
Now, I am 100% sure that you have heard of Wix.com and Squarespace – their constant online advertising means you don’t have a choice after all – and maybe you have considered if either of them are a viable option for your small business website. Unfortunately, however, what you don’t get with either of these, is actual ownership of the website that you build!
With Wix.com, you have the worst deal. Wix.com themselves admit this:
“Your Wix.com site and all of its content is hosted exclusively on Wix.com’s servers, and cannot be exported elsewhere”
With Squarespace, you at least have the ability to export your content, however you are still not able to get ahold of a complete copy of your entire website. Squarespace are transparent about this:
“You can export certain content from your Squarespace site into an .xml file.
To summarise, with Wix.com you cannot export anything at all, and with Squarespace you can export only the content that you have created. So in either case, you have no independence – you are tied to their platform.
At this point, it is worth introducing WordPress.com. For your information, there are 2 main WordPress websites: WordPress.org, and WordPress.com. WordPress.org is all about the self-hosted platform (CMS). WordPress.com is very much like Wix.com and Squarespace: it is where you can pay to build a WordPress website online.
In terms of independence or portability, WordPress.com is very much like Squarespace and Wix.com too, as you will never be able to get a copy of your entire site. However, just like Squarespace, you can export your content. WordPress state:
“You can move all the content from your current site to your new self-hosted WordPress site, but themes and widgets cannot be moved”
Let me explain this statement a little further. Your WordPress website is comprised of content, themes, widgets, plugins and media, so if you cannot get ahold of all of these, then you never truly own or you can never get a copy of your entire site.
In conclusion, you can see that whether you choose Wix.com, Squarespace or WordPress.com, you are tied to their platform. The consequence for your small business website is that, firstly, you are really going to struggle to move away, and, secondly, when you stop paying their bills, you will have no website!
However, of course, there is a hope on the horizon! If you choose self-hosted WordPress – building it yourself or employing a WordPress web design company – you can, at any point, obtain a copy of all your website files and database (the database contains your content and settings for your site): all you need to do is install and run the Updraft Plugin.
Lastly, a significant benefit of choosing self-hosted WordPress is it’s popularity. WordPress is so popular that there are so many companies vying for your business: you have an abundance of web hosting companies offering affordable WordPress hosting for your small business website (A2 Hosting, GoDaddy, WPEngine, Bluehost etc.), and web design companies or freelancers offering affordable WordPress web design packages.
Your better off as a small business, startup or entrepreneur choosing self-hosted WordPress. At this time, the significant competitors to self-hosted WordPress are Wix.com, Squarespace and WordPress.org, however none of these give you complete independence or portability as you are unable to get ahold of a complete copy of your website. Thus, if you do not pay, you have no website. Comparatively, with self-hosted WordPress, you can at any point very easily obtain a complete copy of your website. This, coupled with the abundance of choice you have for competitively priced hosting and WordPress web design companies or freelancers, mean that self-hosted WordPress is the best choice for your new small business, startup or entrepreneur website.
Are you ready for Part 4?
Read Part 4: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website
Not read Part 2 yet?
Read Part 2: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website