Not read Part 3 yet?
I recommend reading Part 3: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website before continuing here.

4. Scalability

Do you think WordPress will not be able to handle the amount of traffic that you expect to generate to your small business website? Do you also think that you will not be able to build the website you need now and in the future with it?

These are common myths about WordPress that I will dispel very easily here in Part 4 of why you should use WordPress for your small business or startup website.

Firstly, if you think WordPress will not be able to handle a lot of traffic to your small business website, then you are definitely mistaken. Why? Because WordPress does not need to handle a lot of traffic.

Content Distributed Network (CDN)

With a CDN, such as CloudFlare, visitors to your website will not actually come to the sever where your website is hosted, rather, your website is served by the CDN. This means the traffic i.e. website visitors, will be spread-out across 1000s of servers across the world, which all hold a copy of the latest version of your website.

To quote Wikipedia:

The goal is to provide high availability and high performance by distributing the service spatially relative to end-users.

This has 3 massive advantages to your website: firstly, your website is so much faster because you have 1000s of servers displaying your website rather than just 1; secondly, visitors to your website will have a better experience because the server(s) closest to them will be used to display the website; lastly, if your web hosting goes down (offline), you still have the CDN to display your website to your visitors.

You do not even need to pay for a CDN, CloudFlare offer a very capable Free plan.

Alternatives to a CDN

It is possible to achieve very good (good enough) performance from WordPress without a CDN in which your website visitors come direct to your web server. WordPress has an abundance of plugins available that will speed-up your website.

Some of my favourites are:

  • WP Super Cache, which will optimise all your assets (JS, CSS, HTML), and serve static HTML pages rather than load WordPress PHP scripts which require more work from the web server (this is called a cache)
  • WP Rocket, which does the same, but, has a different approach for serving pages from a cache
  • Hummingbird, which also does the same and allows you great control over the assets that get served

If you can’t or do not want to use a CDN, then you really should be using one of these plugins at least. If you can use a CDN, then combine a plugin like Hummingbird with a CDN for the best possible performance.

WordPress powers many of the Internet’s most popular websites

Secondly, I would like to dispel the myth that you would not be able to build the small business website that you need now, and in the future, with WordPress.

The first reason I say this is because there are 1000s of famous international brands and businesses that have chosen to build their website in WordPress, many of which are names that will surprise you.

The following websites, for example, are famous international brands that are using WordPress to great success:

  • Tech Crunchpageviews of over 22 million, for online technology news, with a global rank of 1 thousand.
  • Variety magazinepageviews of over 14 million, for news online about movies, with a global rank of under 2,000.
  • Quartzpageviews of over 9 million, an American focussed news magazine, with a global rank of under 3 thousand.
  • BBC Americapageviews of over 7 million, which streams movies and series to audiences in America, with a global rank of under 21,000.
  • Mercedes-Benzpageviews of almost 2 million, the principle website of the global car company, with a global ranking of over 13 thousand.

(All stats are sourced from Alexa, estimated and correct as of 24th January 2019.)

Did you notice the pageviews? This means, for example, that Tech Crunch, in the month of January 2019, received over 22 million requests for pages from its website. Now that’s not 22 million people visiting the website, rather the web server has had to deal with over 22 million requests, 700,000 per day: that’s a heck of a lot of work!

Obviously, your small business website will not ever need to handle so much traffic. However, in providing these statistics, I am illustrating to you just how capable, how scalable, WordPress truly is.

Plugins and themes are the key to scalability in WordPress

With WordPress you can launch your small business website in its infancy with some affordable hosting (such as £7.79 from A2 Hosting), a simple theme (£31 for The7 theme), and a plugin or 2 (at least Contact Form 7 and Akismet). Then, over time, you could scale your site into a multisite (WordPress network) as your business grows. You could install more and more plugins to add to its functionality, as well as commission a custom made theme from a WordPress web design company or freelancer when you out-grow your original theme.

In conclusion

Choosing to build your small business or startup website with WordPress at the start, is a choice for the longterm. It’s scalability with plugins and themes and capability to handle a lot of traffic should leave you in no doubt that WordPress is the best choice for your new small business, startup or entrepreneur website.

Are you ready for the last part, Part 5?
Read Part 5: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website

Not read Part 3 yet?
Read Part 3: 5 Reasons Why You Should Use WordPress For Your Small Business or Startup Website

 

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